Tag / branding
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Comrades, Communications and Conclusions
Life has a way of scooping you up, throwing you into things and giving you experiences you never could have planned. As I near the end of my college career (yikes!), I’ve been reflecting on some of my most meaningful experiences. What I’ve realized is, the ones I value most are the ones that were mostly…
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Boy Scouts, Branding and Bureaucracy
Back in June, I was nearing what I thought was the end of an 18-month branding project for the Boy Scouts of America, specifically its honor society, the Order of the Arrow. We were in the final phases of approval for a brand guide and new set of logos. But then one evening, on a conference call…
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Why I’m Still Majoring in Journalism
On a sunny afternoon during my freshman year, I met with an advertising professor to – wait, no, maybe it was sophomore year? Actually, more likely both? I’ve been struggling with my major for as long as I’ve been in college. Conversations with advertising, graphic design and journalism professors are a common feature of my…
