Category / Branding
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Comrades, Communications and Conclusions
Life has a way of scooping you up, throwing you into things and giving you experiences you never could have planned. As I near the end of my college career (yikes!), I’ve been reflecting on some of my most meaningful experiences. What I’ve realized is, the ones I value most are the ones that were mostly…
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Boy Scouts, Branding and Bureaucracy
Back in June, I was nearing what I thought was the end of an 18-month branding project for the Boy Scouts of America, specifically its honor society, the Order of the Arrow. We were in the final phases of approval for a brand guide and new set of logos. But then one evening, on a conference call…
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