Nuanced narratives that engage your stakeholders.

Is your content falling flat? Does your association or institution struggle to share stories that resonate with your audience? Many organizations settle for dry content that lacks any kind of narrative pull. Let’s just say this doesn’t exactly inspire your readers, members or customers.

Imagine the alternative: Content that packages dry information within compelling narratives, and drives readers to action.

This is where I come in. (Hi! It’s great to meet you). I’m a storyteller and writer who crafts stories that convey your association or company’s mission, values, and impact. Think profiles that go beyond the resume regurgitation, or features that hook a reader and never let them go.

‘One of my go-to profile writers’

“I’m always looking for strong profile writers who can tell a member’s story in a compelling narrative journalism style—not just a chronology of their schooling and career. … Mike more than met those expectations right out of the gate. He has become one of my go-to profile writers.

When I give Mike an assignment, I know I don’t have to worry about the outcome. It will be beautifully written, pulling out some compelling stories from the source, and also address the nuances for our particular membership audience. In addition, he’s easy to work with, personable, requires little editing and always meets his deadlines.” — Melanie Padgett Powers, Freelance editor for membership associations

‘A trusted freelance journalist I can count on’

“Mike is not only a pleasure to work with on stories, whether he is editing or writing them—he is efficient and turns in high-quality work. After our initial conversation about a writing assignment, he dives into the story, interviewing a range of sources. He willingly responds to feedback and goes through the rounds to get a piece ready for publication. He’s also reliable in working with other writers as an editor of a story. A trusted freelance journalist I can count on. — Christen Aragoni,  Editor-in-Chief, Liberal Education magazine (American Association of Colleges and Universities)

Ready to transform your content and engage your audience? Drop me a line, and let’s discuss how I can help you tell your story in a way that truly resonates.

You can hire me to…

• Write profiles and feature stories for your membership association or alumni magazine.

• Create engaging online content for your company blog.

• Tell stories about that highlight your institution’s great work and impressive members.

Guided by Science

American Physiological Society / Junie Paula Warrington’s path took her from high school teacher to researching lifesaving therapies for preeclampsia.

Divested

American Association of Colleges & Universities / Inside the campus movement to shun fossil fuels and its unprecedented levels of success.

Top of His Game

American Physiological Society / Brian Kobilka’s path to biochemical research might have been unconventional, but it led to a Nobel Prize.